Client
Personal Project
Regie
Sarah Klostermeier
Motion Design
Sarah Klostermeier
Music
Marvin Tom Gerstmeier
Sounddesign
Nicole Pietruschka
Production
Filmakademie Baden-Württemberg
INFO:
In today‘s world, the standard has traditionally been set by men, while women have often been treated as a marginal phenomenon. This gender inequality persists across various domains, including homes, workplaces, medicine, and transportation. While certain injustices, like street harassment in the form of catcalling, are publicly visible, many gaps have become so deeply ingrained in our daily lives that they often go unnoticed. Shedding light on these hidden disparities is the core focus of my thesis titled ‚mind the gap“. Mind the gap is a series which consists of short episodes, each created by different designers which vividly depict gender injustices that occur in everyday life
Stay tuned as we continue to uncover hidden inequalities in our everyday lives—one episode at a time! New episodes drop each month on vimeo and instagram @mindthegap_serie .
❗️mind the gap episode 03❗️
Ever noticed how the *exact same* product can cost more just because it’s “for women”? From razors to deodorants, shampoo to getting your hair cut, the “pink tax” is a sneaky price hike that hits women’s wallets. It’s not just about color—it’s about the fact that, in many cases, women’s versions of everyday products are priced higher, sometimes for no reason other than gender. Women could be paying up to 50% more for things like haircare, shaving kits, or even toys! It’s a classic case of „same product, different price tag,“ and it’s time to call it out.